Some Do’s and Don’ts of Digital Printing
Digital printing is the future of printing. But, even though you don’t have negatives, plates, or costly setups there are many factors that can cost you money!
1. Do pick your Stock (paper) carefully- Picking a stock that is not ready available or properly calibrated to the job can be costly.
2. Consider bleed vs. non-bleed when designing your printing piece. A bleed is attractive but will necessitate using an oversize sheet to trim out to proper size.
3. Large digital printing runs of 1500 and more (unless they are run many up on a sheet) can be more costly than offset.
4. Special die cuts- These are attractive, and can set your piece apart from the crowd, but will add time and expense to the project.
5.Do have correctly prepared files and images- This is the most important factor in getting your job done on time and on budget. Although quicker, and easier to set up digital printing must be prepared properly to be printed right the first time! A professional designer with a knowledge of printing and a professional printer have the right tools to make your project successful.
6. Do call Carroll Printing and Promotions for your next printing and design project.
